Plain-English definitions, reviewed by an independent investor

ROE (Return on Equity)

ROE measures profit generated for each dollar of shareholders’ equity.

ROE measures profit generated for each dollar of shareholders’ equity.

ROE = Net Income ÷ Shareholders’ Equity × 100%

Why investors care

It is a favourite gauge of how well a company rewards its owners.

Using it in practice

When you read an impressive ROE, check the debt-to-equity ratio on the same page. If leverage is doing the heavy lifting, the advantage can reverse quickly when rates rise or earnings fall.

Example in numbers

A company earns $15 million of net income with $100 million of shareholders’ equity, giving ROE = 15%. A rival with the same $15 million profit but only $60 million of equity posts 25% — yet the second firm may simply carry more debt, which shrinks the equity base and flatters the ratio. The DuPont breakdown splits ROE into margin, turnover, and leverage so you can see whether high ROE comes from operations or from borrowing. A sustainable 15–20% ROE backed by moderate debt is usually healthier than a 30% number riding on heavy leverage.

In the real market

Two banks each earn $1 billion. Bank A has $12 billion of equity, an ROE of 8.3%; Bank B has $6 billion of equity, an ROE of 16.7%. Bank B looks twice as efficient, but its equity is thinner because it borrowed more heavily to fund its lending. In good times leverage flatters ROE; in a credit crunch, Bank B faces margin calls and writedowns far sooner. The scenario that matters is the stress test, which is why regulators watch capital ratios, not ROE, when judging a bank’s health.

Where people go wrong

Very high ROE can be a warning if propped up by debt rather than real efficiency; check leverage.

Key takeaway

ROE is the owner’s scorecard, but it is easily flattered by leverage and share buybacks that shrink the equity base. A spectacular ROE built on debt is a warning dressed as a triumph, because the leverage that inflates it in good years amplifies the pain in bad ones. Before trusting a high ROE, split it into its drivers — margin, turnover, and leverage — and confirm the profit is real and the debt moderate. Sustainable efficiency beats borrowed glamour every time.

Definitions reviewed by the Investing Glossary editorial team.

Questions Investors Ask

What is a good ROE?

Many investors like 15%+, but pair it with low debt and steady earnings.

ROE vs ROA?

ROE uses equity only; ROA uses all assets. A gap between them signals debt use.

Can ROE be misleading?

Yes, if buybacks or debt shrink equity faster than real profits grow.

What is DuPont analysis?

A breakdown of ROE into profit margin, asset turnover, and financial leverage.

More on this topic